Standards of Training, Certification & Watchkeeping Convention Essay

Standards of Training, Certification & Watchkeeping Convention - Essay Example One of the many changes to 1978 convention, in 1995, was the requirement of obtaining a new STCW certificate. This was confusing and to some extent it still is as there were two certificates in circulation. The 1978 certificate and the 1995 certificate. The STCW 1978 certificate was there to certify that a sailor was working aboard a vessel prior to 01 Aug 98' and is yet required to fulfill some requirements. Therefore, a new mariner, after 01 Aug 98' cannot be issued a 1978 STCW certificate. New sailors, joining after the aforementioned date, are required to comply with convention requirements before they are eligible for 1995 certificate. 1978 certificate holders are required to go through a training process to close the gap before they can be issued with a 1995 certificate. The fact which gives rise to confusion is that both these certificates were created on the same date. In the US, after 31 Jan 03', no one can get a 1995 certificate by simply completing the training required for the big leap from 1978 to 1995. Each and every sailor is now required to fully comply with 1995 amendment requirements. As all the 1978 certificate holders could not complete all the formalities, the 31 Jan '03 was actually a relaxation of one year to the original date. Despite this relaxation US sailors were still required to get 1995 certification prior to entering waters of a foreign country. Why do we need standards STCW 1978 sets standards of qualification for seafarers on merchant ships. It was initially drafted in 1978 by conference at the International Maritime Organization (IMO) in London. It took six years and finally in 1984 STCW was enforced. In 1995 significant changes were brought about. On an international scale 'STCW 1978' was the first to actually establish and enforce basic requirements for training, certification and watchkeeping for mariners. Prior to this such standards were set by individual governments without any reference to practices in the rest of the world. As expected, the outcome of this chaotic situation was widely varied standards, practices and procedures. STCW lays out minimum standards for training, certification and watchkeeping for seafarers and countries adhering to comply are independent in their choice to accept or exceed these standards. STCW also applies to ships of countries which have not yet accepted to comply with STCW standards (non-party States), in case they visit ports of party States. An article of the convention requires all party States to apply the control without any biasing or favor to party or non-party States. This can expose the vessels of non-party States to difficult and unexpected situations. As a result, majority of the states are now party States. Revisions to SWTC 1978 In December 1992 IMO's Maritime Safety Committee (MSC) agreed to a US proposal to review in detail the 1978 Convention in light of the involvement of human element in maritime accidents. Moreover, there also had been nurturing a feeling amongst some delegations that the Convention should be more people, and standards relating to people, orientated. Rather than emphasizing on construction of ships and equipment standards, areas relating to people, training and operational practices require more concentration. This resulted in MSC directing

Physical effects of Mercosur & The Pacific Alliance Term Paper

Physical effects of Mercosur & The Pacific Alliance - Term Paper Example In a time of global business recession, many countries have entered into agreements to expand their business geographical coverage and to enhance business operations across their countries. The Pacific Alliance and Mercusor are examples of agreements that have been formed to liberalize the business market within the member nations. These agreements have gone way too far in defining the physical aspects of the global business. The Pacific Alliance is an agreement that was coined in 2012 to enhance the global business strategies of the member countries. When the Peru, Colombia, Mexico, Costa Rica and Chile entered into this agreement, they had the intention to define an integrated business block that will allow them to overcome the pressures of the economic recession that they experienced during the 2008 and 2009 business recession period when America and European economies experienced a sluggish development (Dade and Meachan, 2013). The liberalization of trade in the business environm ent allows the member countries to make business operations easier and to enhance the physical aspects of the business. On the other hand, Mercusor was a political and economic agreement between Argentina, Brazil, Paraguay, Uruguay and Venezuela that intended to create a cohesive common market between member countries (Pena, 2013). Although the two agreements have different business terms, they have played a key role in the development of global business. Both Mercusor and The Pacific Alliance have eliminated boundary barriers within the southern region to enhance business operability in this environment. The implication of this is that they have expanded the geographical business development as every country gain a new market to sell and buy goods. In essence, the member countries can export and import goods freely without any physical limitation. Consequently, the countries can be able to optimize their operation by increasing their export and import bulks and hence being able to increase their sales and reduce the cost of purchase. In addition, the treaties have considerably reduced the tax rates for the movement of goods to ensure that the countries can operate more freely in the new markets (Pena, 2013). This kind of business trend has had a great impact on the business operations in these economic blocks. The two agreements have also reduced the cost of transportation of goods and services across the borders of participating members. Peru, Colombia, Costa Rica, Chile and Mexico have strived to develop an effective transport and communication network to enhance the mechanics of the movement of goods in these geographically neighboring countries (Dade and Meachan, 2013). One fundamental element of the physical aspect of global business is the formation of the road networks. Countries that have efficient road networks connecting them considerably reduce the transportation cost and hence allow goods and services to reach their market at a cheaper price. Cons equently, it is feasible for the countries offer better market prices giving them a competitive advantage in the market. In turn, it becomes possible to increase the gross sales and the productivity of business within this synchronized region. In addition, the two treaties have had a great impact on the human movement across the boundaries of member countries. The Pacific Alliance eliminated the Visa requirement that previously was a prerequisite condition for the movement of persons from one region to the other (Dade and Meachan,

Culture Paper 2 Essay Example | Topics and Well Written Essays - 1000 words

Culture Paper 2 - Essay Example It is important to study the culture to evaluate different believes and relates them to the human service field. Cultural components are essential as they define the manner in which people interracial. Interaction is encouraged but some limits are placed to allow certain members of a given community to act in accordance to cultural expectations. The rituals and beliefs within a given community are essential as they bring synergy while at the same time act as means of identify. Defining the cultural spaces could be done in an effort to evaluate a given setup and apply models that would be acceptable in the community. The cultural misunderstanding is major undoing in the field of human service. Understanding the immediate environment is essential as it allows proper planning and application of certain models. The essay will concentrate on cultural practices and beliefs among the Mapuche‎ in Chile. The aim would be to discuss the cultural components in relation to the Human service. The moral and ethical components are derived from culture. Beliefs and practices are aimed at ensuring the ex ternal and internal environments coexist. The Mapuche‎ culture bases on moral and ethical components. The unifying component in this culture is their preservative nature. The cultures are taught throughout the generation. According to Ladio and Lozada (2006), the father in this culture is tasked with ensuring his family is united and that core values are protected. According to the author, the family is made up of the father and other members of the extended family. The females within this culture are placed lower within the ranks (Ladio & Lozada, 2006). The female gender is less involved in matters decision making. The power of the male gender is visible in meetings and other gatherings. During family disputes, the males are actively involved in resolving conflicts. The elders conduct the mediation processes in the Mapuche‎ Culture. The male dominated

Some of the Most Important Skyscrapers in the World Essay Example for Free

Some of the Most Important Skyscrapers in the World Essay The following discussion analyzes some of the world’s tallest skyscrapers, highlighting their striking features in terms of their architectural design and construction materials that have made some to stand the test of time and consequently revealing how they have evolved from 19th to 21st century. Such skyscraper included here are Chrysler Building in New York of early 1900s, World Trade Center(Twin Towers), Kingdom Center, Taipei 101 and lastly the ongoing construction of the tallest world-to-be skyscraper-Burj Dubai. The Chrysler Building in New York was the first tallest building to be completed in early 1930s and it is even considered to be one of the classical skyscrapers up-to-date in the New York City. In 2005 The Chrysler Building was ranked among top ten building out of twenty five favorite New York Towers. It stood to be tallest building from1930 to 1931 when its record was broken by Empire State Building. However it is still the tallest building in the world which is made of bricks. The Chrysler Building is said to be an Art Desco architecture and presently the architects find it to be the most finest buildings in the New York City located on the east side of Manhattan. It is 319 meters tall (1,047ft). The distinctive ornamentation of the building was not less in comparison of the features of Chrysler automobiles. At the comer of the sixty first floor is punctuated with eagles replicas of 1929 Chrysler hood ornaments. On its thirty first floor corner ornamentation are those of replicas of Chrysler radiator caps. Due to these features among many others it was made to be National Historic Landmark in 1976 (Haverstock et al, 2000 pp. 214-222). When it was competed and the building first opened it did have on its 71st floor a public viewing gulley which was later closed to the public in 1945. Its recognition and significance increased during early times due to its cultural depictions. It featured severally in films, arts, advertisement, art work, music, literature and fashions to mention but a few due to the vicinity at which such works were being performed. To date Chrysler Building is the third tallest building after the Bank of America Building in New York City. Another significant skyscraper in world’s history is World Trade Center which also sometimes is referred to as Twin Towers that was an outstanding landmark just before it was shattered in September 11, 2001 attack. It design was such innovatory that it was done to look like futuristic sculpture. The building itself was sophisticated in that it consisted of two towers, the North tower and the South tower which were at different heights 1368 ft (417M) and 1362 ft ( 415M) respectively, together with five other complex buildings. These towers were identical in the design that why it was given the name Twin Towers. Twin Towers by the time of its completion it was the tallest building in the world until the construction of Chicago’s Shears and Petronas in Malaysia. The World Trade Center building was situated at Lower Manhattan. The tower construction started in mid-1960s and completed in 1973. Its design adopted new innovations and structural systems with technological advancements that employed lightweight and modular construction. Its design was meant to resist strong wind of load of 2kpa. It is recorded that each tower was sixty four meters square standing at 411 M above the street level. Its existence came in to being as a result of David Rockfeller’s dream who was the chairman of the Chase Manhattan Bank and Nelson Rockfeller, the former Governor of New York. He owned the original idea of the center construction. In 1962 Minoru Yamasaki was contracted as a lead architect and it presented World Trade Center design to the public in1964 (Haverstock et al, 2000 pp 245-260). Its structural design employed tube-frame design that allowed open floors instead of using columns to support building loads as it was normally done in previous construction making it a totally new approach . It used high strength, load bearing perimeter steel columns. In short the building itself portrayed a state –of –art when it was completed. The construction of World Trade Center took eight years. However, construction of the World Trade Center was not without controversy because its site saw the relocation of many commercial and industrial tenants and residents as the complex occupied sixteen acres of land. Even its design faced a lot of criticism due to its aesthetic aspects. The urban planners and architects described the Tower as ‘just glass and metal filling cabinets’. Its narrows office windows about 460 mm wide were disliked because of obscurity in view they gave onto looking outside from the building. When Twin Towers was completed, it was such a spectacle in that it attracted about one hundred tourists each day. It had observation deck at height of 420 M and at this point one was at ‘world’s highest outdoor viewing platform’ as it was referred. This view was in the South Tower. On a clear day one could see as far as 78 km in any direction. From about twenty miles away the tower could easily been seen. One may wonder of what significance did the Twin Tower played. It was found that about 50,000 people worked in it. Since 1973 every United States of America president had to visit this spectacle. Several events have taken place in this skyscraper. Many mountain climbers have scaled the building. It has featured in many TV shows, magazines, movies and merchandise that gave it so much popularity. The World Trade Center Building has encountered two attacks where the second attack was so severe that it caused the collapse of the North and South towers. The bombing attack of February 26, 1993 caused 30M hollow through five concrete sublevels in the North Tower that was detonated at underground garage. The second attack of September 11, 2001 resulted to a total collapse of World Trade Center . The North Tower was the first to crumble after it was crushed by airliner hijackers and barely after twenty minutes the second airliner hijackers crushed the South Tower. Three of the seven building of World Trade Center collapsed on the same day of attacks. Nevertheless; plans are underway to rebuild World Trade Center Towers that will lead to completion of Freedom Towers which will be one of the future skyscrapers. Before this skyscraper, the Empire State Building was the tallest building in the New York City and again it has taken this prestige Twin Tower collapse. As evolution of skyscraper continues, currently the United State of America no longer enjoy credits of the tallest skyscrapers in the world any more; but this now is ascribe to Asian nation such as Malaysia and Dubai. The Kingdom Tower in Riyadh is also one of the world tallest skyscrapers and but the only tallest skyscraper in Saudi Arabia. It was completed in the year 2001. Though it is not even among top ten world’s skyscrapers it is worth mentioning because of its state-of –art that has made it to win the Emproris Skyscraper award. Before its construction was done, major competitive architectural firms were consulted and about a hundred submissions made taking the final architectural design to three years time. At its completion, it was twenty fifth world’s tallest building with a height of 302 M (991) tall. Because Saudi does not have many Skyscrapers like some of the cities of the world, it is renowned for its tourist attraction both locally and internationally. Amazingly, the building has entrance in each of its four sides. The lighting fixtures in the drive way imitate tower’s shape and its inverted centenary arch at the top was described as the ‘necklaces for the Riyadh city by its designer. It has the ninety-ninth floor, which is a sky bridge that has triangular opening of fifty six meters with public observation deck. This sky bridge rises at nine hundred and eighteen above see level. This gave it unique aspects of being a point of tourist attraction as it is used as viewpoint of the entire city of Riyadh. It hosts the highest mosque in the world with forty one floors. The Kingdom centre is owned by a prince of Saudi royal family Alwaleed bin Talal bins Abdulziz Al Saud. It is also his Kingdom Royal Company’s headquarters. In fact, Kingdom Centre was selected as the best skyscraper of the world for its design and this made it to win Emproris Skyscaper Award. The centre has state -of –art apartments with Four Seasons Hotel. Besides this it has a three-level shopping center in its east wing which made it also win award of design. Its large opening is lit at night in continuous changing color lights. In the same building it has a big shopping mall with a hundred and seventy prestigious stores in the service floor consisting of eighty ground floor stores, and forty ladies floors. Ladies floor has been exclusively designed for women only (Terranova, 2003 pp. 44-49). Taipei 101 also known as the Taipei Financial Center is currently the world’s tallest building in Taiwan and also believed to be the largest construction engineering project in that region that was designed by world class architect C. Y Lee. It stands at the height of 1,671ft (509M) with a hundred and one stories. Taipei 101 building where it rests covers 81,072 square meters (Ali Moon, 2007 pp 8-10). This skyscraper has been designed using the most latest and sophisticated structural system technological advancements. Its design has used what is referred to as Mega Structure System. It is designed is in such a way that after every eighth floor there is space to check wind effects as commonly observed in high-rise. This system also helps prevent disaster. Surprisingly the building increases in its size as it rises up taking a pagoda shape. The design is said to be based on traditional Chinese culture on lucky number eight . Consequently its looks like eight in its upwards flaring section with a support of eight super columns . In its 89th floor it has public indoor observation while at 91st floor it has an outdoor observation deck . Being the world’s tallest building, it has attracted visitors all over the world. To broadcasters, firework coverage is a common phenomenon particularly in the New Years Eve from this building. Also most of yearly festivals are also held here. Its elevators are the fastest in the world rising at 60. 48 Km/hr and descending at 36. 6 km/hr. The building has won several international awards due to the technology employed (Ali Moon, 2007 pp. 11-13) The Shanghai World Financial Center is the second world’s tallest building after Taipei 101. It has a hundred and one storeys and stands at height of 492M. Although after its foundation was laid, the construction encountered financial setback and it almost took ten years to be completed, this skyscraper is the second in the world as for now. However by the time of its planning in the year 1997, it was to be the world tallest building surpassing Petronas Towers of Malaysia. It has three floors of underground parking, shops, offices, conference centers, exhibition and observation floors. In fact its observation bridge is the highest in the world. Also Shanghai World Financial Center portrays real evolution of the skyscrapers both in terms of structural system and design. It has two tuned mass dampers below observation floors to minimize any sway from windstorms and earthquakes. Also after the incident that occurred at World Trade Center on September 11, 2001, there was redesigning of the structure so as to withstand occurrence of any plane crush or any other form of disaster if it ever happens by including 12 fire proof refugee areas and two elevators. Shanghai World Financial Trade Center is the latest to be inaugurated on August 28, this year. However, evolution of skyscrapers to the present age would not be inclusive without mentioning of the Burj Dubai. It will be the tallest ever built skyscrapers in the world once it will be completed. Its construction started on September 22, 2004. In September 26 this year the building was at 707 M (2320ft). Presently even before its completion it has outdone Taipei 101 which has been the only skyscraper slightly half a kilometer in height. So far it is the structure with the many floors- one hundred and sixty floors after Shear Towers in Chicago, USA. This tower employs Islamic architecture where when viewed either from the base or above, it assumes onion shape. Structurally the tower is made of reinforced concrete and steel foundation (Ali Moon, 2007 pp. 16-18)

Most Beautiful And Interesting Buildings In History Construction Essay

Most Beautiful And Interesting Buildings In History Construction Essay During modern era nowadays, exciting new innovations in the world of building construction has brought soaring skyscrapers and fresh new approaches to building design. Actually since many years ago building construction was a significant part of our industrial field. If somebody asks what is the most significant, most beautiful and most interesting of the past 1000 years, there will be no single correct answer for this question. Some will choose the Taj Mahal or Eiffel Tower while others might choose the soaring skyscrapers as the most significant building. Perhaps the most innovative building is not fixed for the grand monument only but sometimes obscure home and temples also. These are some of overlooked treasure that still exists till now. The first one is Forbidden City in Beijing,China or some people called it as Purple Forbidden City or Gugong Museum in Chinese. It is one of the largest and best-preserved palace complexes in the world. In Gugong Museum there are over a million rare and valuable objects. It is built between 1406 and 1420 during the Ming Dynasty by a rectangular area of more than 720000 square meters. The Forbidden City was the imperial home for 24 emperors of the Ming ( 1368-1644) and Qing (1644-1911) dynasties. http://s1141.photobucket.com/albums/n589/nadiahasbullah/?action=viewHYPERLINK http://s1141.photobucket.com/albums/n589/nadiahasbullah/?action=viewcurrent=pic1.jpgHYPERLINK http://s1141.photobucket.com/albums/n589/nadiahasbullah/?action=viewcurrent=pic1.jpgcurrent=pic1.jpg Next is Basilica Palladiana building. The architect who was Andrea Palladio gave the Basilica in Vicenza, Italy two styles of classical columns which are doric on the lower portion and ionic on the upper portion. Originally, the Basilica was a 15th century Gothic building that serve as the town hall for Vicenza and also contained shop. When the old building collapsed, Andrea Palladio won the commission to design a reconstruction of this building. He grabbed this opportunity and created a great stunning transformation covering the old gothic facade with marble columns and porticos modelled after the classical architecture of ancient Rome. http://s1141.photobucket.com/albums/n589/nadiahasbullah/?action=viewHYPERLINK http://s1141.photobucket.com/albums/n589/nadiahasbullah/?action=viewcurrent=pic2.jpgHYPERLINK http://s1141.photobucket.com/albums/n589/nadiahasbullah/?action=viewcurrent=pic2.jpgcurrent=pic2.jpg Eiffel Tower in Paris is also one of past greatest building construction. Eiffel Tower was built on 1889 and pioneered new uses for metal construction. Perhaps it was the most famous example of this new use for metal. With 324 feet, Eiffel Tower was measured as the tallest building structure in the world for 40 years. The metal lattice-work formed with very pure structural iron make the tower both extremely light and able to withstand tremendous wind force. During the construction, the Eiffel was considered as an eyesore for the French but the criticism died down once the construction was completed. http://s1141.photobucket.com/albums/n589/nadiahasbullah/?action=viewHYPERLINK http://s1141.photobucket.com/albums/n589/nadiahasbullah/?action=viewcurrent=pic3.jpgHYPERLINK http://s1141.photobucket.com/albums/n589/nadiahasbullah/?action=viewcurrent=pic3.jpgcurrent=pic3.jpg The Fuller Building in New York is one of the worldà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s earliest skyscrapers and has been designed by Daniel Burnham architect. It was built on 1902 with a height of 285 feet. The wedge shaped like a clothing iron of this building make it became known as Flatiron Building. This unusual shape of building is because to maximize the use of the triangular lot. A sturdy steel skeleton that has been used during the construction of this building allowed it to achieve record-breaking height without the need for wide supporting walls at the foundation. http://s1141.photobucket.com/albums/n589/nadiahasbullah/?action=viewHYPERLINK http://s1141.photobucket.com/albums/n589/nadiahasbullah/?action=viewcurrent=pic4.jpgHYPERLINK http://s1141.photobucket.com/albums/n589/nadiahasbullah/?action=viewcurrent=pic4.jpgcurrent=pic4.jpg Nowadays, there is many and more big challenge facing us. The technology shifts had made the construction technology today more advanced and the world is getting smarter. The construction methods, structure or sustainable building, design and the construction system are rarely important not only at national level but also globally. The example of advance construction building in the world now are the CCTV headquarter in China, Bird Nest Olympic Stadium, Khalifa Building at Dubai and some of other buildings. One of the form that being used today is insulated concrete from construction technology. Insulated concrete form are lightweight, highly durable foam blocks or forms composed of an expanded or extruded polystyrene and recycled materials. These are the formwork that stay a permanent building insulation fore cast in place, reinforced concrete walls, floor and roofs. The forms are consisted of interlocking modular units that are dry stacked and concrete filled. The forms just like LEGO bricks that create form for structural walls or roofs. The concrete is pumped into cavity and stacked in shape. The reinforcing steel bar is placed inside to give flexural strength. The forms are left permanently for the reason of thermal and acoustic insulation and the space to run electrical conduit and plumbing. The advantage of insulated concrete form is that it reduces the consumption of energy, the concrete will absorb solar heat and release it slowly so that heat is distributed throughout the home. Besides it create lower noise from outside world as it high in sound absorption and the system contribute to more peaceful and healthy environment. Over the past 30 years, construction practices had not really changed much because many people thought that there are no problems using the traditional practices. However, for current situation the old practices might be not practical anymore due issues that involved limited area and construction costs that continue to rise in the country and also around the world. Therefore, by using the effective method of construction, we actually can overcome these problems. After several researches that consider all of the elements, there are some methods that believe can practices in the future such as modular construction and sustainable construction (green construction). By using these methods to construct a building, a lot of benefits we could gain in terms of time consuming, capital cost, labour cost and so on. In Malaysia, modular coordination or construction in building had been practiced such a long time ago. It is well documented in Malaysian Standard MS 10064: Part1-10 2001. This practices can provides dimensional basis for the coordination of the dimensions and of those buildings incorporating them, however it also acts to rationalization and industrialization of the building industry. In addition, modular construction can be applied by adding or reducing the size or removing certain components. For developing country likes Malaysia, this method will help the contractor to face the project that running in busy area or high capacity area because it is speed construction and faster returned in investment. In common method of construction, once projects might need to be done in 12 months but by practicing modular construction the work can be done in 90 à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬ 120 days only. This is because, the buildings are sectional prefabricated buildings that consist of multiple modules or sections which are manufactured in a remote facility and then delivered to the site. Modular construction allows the building and the site works to be done simultaneously and this will reduce the time until 50%. Furthermore, the quality of modular buildings is made to match and adhere to all the same building codes as standard construction. Thus, when the building is rebuild the structure become high in quality compared with the previous structure. Moreover, by using this method, all problems involve weather delays, logistical problems and legal hassles increase in turn can be solved because the structure is not build in the site. A lot of advantages we can gain based on modular construction and it is not hard to imagine if the future commercial developments are completed by using this method. http://s1141.photobucket.com/albums/n589/nadiahasbullah/?action=viewHYPERLINK http://s1141.photobucket.com/albums/n589/nadiahasbullah/?action=viewcurrent=pic5.jpgHYPERLINK http://s1141.photobucket.com/albums/n589/nadiahasbullah/?action=viewcurrent=pic5.jpgcurrent=pic5.jpg Modular house by Broadway Malyan for Sime Darby Property as a first carbon zero house in Southern East Asia. http://s1141.photobucket.com/albums/n589/nadiahasbullah/?action=viewHYPERLINK http://s1141.photobucket.com/albums/n589/nadiahasbullah/?action=viewcurrent=pic6.jpgHYPERLINK http://s1141.photobucket.com/albums/n589/nadiahasbullah/?action=viewcurrent=pic6.jpgcurrent=pic6.jpg The house not only pushed costs expand but also speed up the construction process On the other hand, sustainable construction is one of the practices that might be used widely in future. It involves a greater emphasis on the environmental implication of policy and business decisions in addition to the traditional focus on economic and social objectives. Sustainable building can include measures to reduce energy consumption and associated emissions of carbon dioxide, minimize the use of resources such as water, construction material, etc., reduce the release of pollutants, maximize the use of sustainably sources and recycled materials likes timber, promote sustainable travel choices through public transport and cycling provision, save and enhance biodiversity. Example of sustainable building is building that use sunlight through passive solar, active solar and photovoltaic techniques and using plants and trees through green roofs, rain garden and for reduction of rainwater run-off. Besides that, by using packed gravel or permeable concrete instead of conventional c oncrete or asphalt to enhance addition ground water, are used as well. Nevertheless, based on the study done by some researchers, the department usually failed to achieve target ratings and environmental assessment by the government. 80% of the projects are not attained the required standards. Various factors lead to these problems are lack of coherent monitoring on the progress of the projects by the government bodies, lack of sufficient knowledge and expertise in sustainable procurement among those department staff responsible for them, negative perception about the conflict between sustainability and value for money and so on. However, this barriers can be solved by establish a clear information to the division of policy that responsible on sustainable construction to the public sector so that the public will acknowledge clearly about the policy of sustainable construction. Then the responsible division can also establish a source of expertise that available to all departments to provide advice on sustainable construction for smaller construction and refurbishment projects. http://s1141.photobucket.com/albums/n589/nadiahasbullah/?action=viewHYPERLINK http://s1141.photobucket.com/albums/n589/nadiahasbullah/?action=viewcurrent=pic7.jpgHYPERLINK http://s1141.photobucket.com/albums/n589/nadiahasbullah/?action=viewcurrent=pic7.jpgcurrent=pic7.jpg Bird Island is currently developed in Kuala Lumpur. Designed by Grafts Lab Architect for YTL Green Home Competition. In a nutshell, for future building construction, all elements of environmental friendly must be considered in order to construct a building or structure. This is because as we know, we need to save our Earth by reducing energy costs such as electrics, reduce air quality and construction materials and many more. Therefore, by applying modular construction and green construction will lead us to help our nature.

The Product Brand Line Of Maggi Marketing Essay

The Product Brand Line Of Maggi Marketing Essay Part 1 Introduction In 1863, Maggi was founded by Julius Michael Johannes Maggi in Switzerland. Julius Maggi developed a flavours recipe to bring added taste to meals. This signified the establishment of the Maggi brand and its product line that is convenient products. In 1882, due to his well-known for nutrition-oriented approach, a physician called Dr. Fridolin Schuler and the Swiss Government met up with Julius Maggi and told him about the problem of the labouring classes who were suffering from malnutrition. After that, he was asked to seek for a solution in order to improve the nutritional values of meals. Therefore, he created the protein based vegetable food products, which were two instant pea soups and an instant bean soup. These two products were quick to be prepared, easy to be digested and sold in a low price. The products were successfully overcame the problem of woman who were lack of time in preparing meals as more and more woman were working outside. By the turn of the century, the Maggi company also produced other types of products such as bouillon cubes, sauces and flavorings. In 1947, Alimentana S.A., the manufacturer of Maggi seasonings and soups merged with Nestlà © to form Nestlà ©-Alimentana S.A. Today, MAGGI ® has been offering high quality, convenient, innovative, and nutritious products. MAGGI ® products help us to prepare nutritious and delicious meals. Its bouillons, soups, seasonings and sauces are useful while cooking and add flavour into our food. The product brand line of MAGGI ® Culinary products is the product brand line of  MAGGI ®. Now, in the year of 2013, the products produced by MAGGI ® basically can be categorized into four different groups which are noodles, MAGGI ® flavour world, sauces and light meals. Among all these products, different kinds of flavours were provided so that the consumers have a variety of choices and select what they want based on personal needs and favourites. The table below showed all the products produced by MAGGI ®: Category Products Noodles 1. MAGGI Hot Bowl Instant Noodle 2. MAGGI Hot Cup Instant Noodle 3. MAGGI 2-Minutes Noodles 4. MAGGI Mi-Goreng MAGGI ® flavour world 1. MAGGI Stock Cubes 2. MAGGI CUKUP RASA 3. MAGGI Liquid Stocks 4. MAGGI HARI-HARI FAVOURITES Sauces 1. MAGGI Oyster Sauce 2. MAGGI Seasoning 3. MAGGI Red Sauce Light meals 1. MAGGI Soup 2. MAGGI Porridge The MAGGI 2-Minutes Noodles Curry MAGGI 2-Minutes Noodles was first introduced in India by Nestle India Limited in 1982 and act as a market leader in selling instant noodles. Therefore, it becomes a well-known instant noodles brand among all the consumers and many people call noodles as Maggi. MAGGI 2-Minutes Noodles Curry is one of flavour in the series of MAGGI 2-Minutes Noodles. It is sold in a pack of five. The servings size of each small pack is 79grams for one serving. The noodle contains 48.6 grams of carbohydrate per serving that provides the energy that we need. It is a convenient product that can be easily found in any marketplace. The package of this product was changed from time to time. The latest packaging carries the new Protein dari Gandum seal as each pack MAGGI 2-Minute Noodles serves as source of protein from wheat. MAGGI 2-Minutes Noodles Curry Inferior Product Inferior products are the products for which there is a direct relationship between changes in income and its demand curve. Based on our understanding, we categorized MAGGI 2-Minutes Noodles Curry is as a inferior product because the purchasing rate of the consumer is basically based on the income of the consumers. When the income of consumers rises, the demand will be reduced and the amount of buying this product will become less as they will choose to buy a more value based product that deliver higher quality. Conversely, the demand of consumers will increase when there is a fall in their income. Complement and substitute goods for MAGGI 2-Minutes Noodles Curry Complementary goods are the goods that jointly consumed with MAGGI 2-Minutes Noodles Curry. The complement goods are as follow: eggs sausages fish balls crab meats prawns carrots tomatoes vegetables bell peppers caraways Whereas, substitute goods are the goods that competes with MAGGI 2-Minutes Noodles Curry for consumer purchases. The substitute goods are as follow: Sajimee mee curry flavoured instant noodles Ibumie Mi curry flavoured instant noodles Adabi curry flavored instant noodles Mamee curry flavoured instant noodles Cintan curry flavoured instant noodles Tesco choice curry flavoured instant noodles Market structure of MAGGI 2-Minutes Noodles Curry Monopolistic Competition Part 2 Comparison of the price of MAGGI 2-Minutes Noodles Curry with _________________ Based on the research found in Tesco, Kampar, Perak, MAGGI 2-Minutes Noodles Curry are sold at the price of RM4.39. Part 3 Advantages and disadvantages for MAGGI ® company of being monopolistic competition firm Advantages Easy Entry and Exit Monopolistic competition is an easy entry and exit market because this market face low barriers to entry Unlike a monopoly market, MAGGI ® easily entered into a monopolistic competition market and start the business because the products produced are not sole control of any other company. Therefore, MAGGI ® can attract the consumes to buy its products as long as they can satisfy the consumers needs. Besides that, while entering into this market, MAGGI ® does not face much problem on government franchises and licenses as well as the patents and copyright as the company will not be restricted to enter into this market. Price takes MAGGI ® has the authority to set the price for its products in order to maximize its revenue. For example, MAGGI ® can increase the selling price when they increase the quality of products to the consumers. The company also can increase the selling price when the input price becomes higher so that they will still earn a constant revenue but not facing a loss. Unlike in the perfect competition market, the consumers might still choose to buy its products even though the price has been increased as long as the products can satisfy the consumers. Differentiated products will attract buyers to stay loyal The differentiated products of MAGGI ® will attract more buyers and maintain the current consumers to stay loyal since the products have the unique features compare to others. Normally, the consumers will not easily switch to another brand when they are attracted by its special characteristic of the products. This will result in a constant revenue since the consumers might consume the products continuously for a long period of time if they do not find any substitute that is better than the current consuming products. Disadvantages Many competitors Since monopolistic competition market is easy to entry and exit, many companies might enter into this market and thus MAGGI ® has to face many competitors. For example, the competitors for MAGGI ® are Sajimee, Ibumie, Adabi, Mamee, Cintan and Tesco. The consumers might easily switch to buy the same type of products from another brands if they think it is worth to buy it from other brands rather than from MAGGI ®. Therefore, MAGGI ® has to consistently observe the strategies of its competitors so that MAGGI ® can make suitable action to face the competitor and make its customers to stay loyal. Higher cost and expenses Since MAGGI ® face a huge numbers of competitors, it is compulsory for a monopolistic competitor to take suitable strategies to attract more buyers. One of the ways is via advertising its products. We can see that MAGGI ® advertise its products through television and do many different types of promotion such as buy one get one free, give food testing to the customers, give discounts and organise a contest for the consumers and give out something else as prizes. All these advertisement and promotion required a lot of cost and expenses. Need to produce differentiated products In order to compete with other close substitutes, MAGGI ® has to come up with differentiated products, which is the products that have real or apparent differences with other substitutes. MAGGI ® must be creative and innovative enough to make their product more distinctive and differentiate their products from other competitors in order to attract more buyers and also maintain its current consumers. MAGGI ® also has to do certain research and improve its products from time to time to make its products more unique no matter is on the quality, price or packaging. Earn zero-economic profit in long-run Unlike a monopolist, MAGGI ® will not earn an economic profit but earn a zero-economic in long-run. In long-run, more and more firms will enter into this market structure and the some of the current market share of MAGGI ® might be taken away by those new firms. This shows the decrease in the consumers demand. Therefore MAGGI ® will do more advertising to recapture the market share. This will results in the increase of the long-run average cost. The decrease of demand and increase of long-run average cost will continues in long-run until MAGGI ® earns a zero economic-profit. Advantages and disadvantages for a customer of buying a product under monopolistic competition market Advantages More innovative product In the monopolistic competition market, there are many competitors and buyers. In order to attract a large scale of customers, the company needs to produce more innovative product continuously so that they can compete with other competitors and survive in the market place. MAGGI ® as monopolistic competition firm will choose to produce more different flavour of instant noodle instead of just produce one type of noodle because it needs to fight against massive of competitor forces. Therefore a customer can enjoy having different types of MAGGI ® products and have more choices. Comparable prices There are many sellers in the monopolistic competition market. The buyers can compare the prices of the same type of product among different producers so that they could choose to buy the products that offered in an affordable price. For example, consumers can choose either to buy MAGGI ® instant noodles or other brands of instant noodles like Mamee and Mi Sedaap. Convenience for buyers to know the details of the product Sellers in the monopolistic competition tend to create more advertisements to deliver the information about their products to the public and also develop a stronger position in consumers mind. Usually the detailed information about the MAGGI ® products such as the new flavour, price, and places that are available to buy the products. The information given will provide convenience for consumers in the process of choosing and buying the product. Disadvantages The price of products might not matched with the quality of products The sellers in monopolistic competition market are free to set the price of products. The seller might set a higher price to earn more revenue but they do not produce the products with higher quality. Therefore the consumers are forced to buy the products expensively. For example, if MAGGI ® might produce the same instant noodles but they raise the price to a higher level. Consequently, the consumers have to buy it at an expensive price but they still enjoy the same quality of instant noodles. Negative impact of advertising In monopolistic competition, the sellers spend a lot of money in advertising their products. It is a benefit for the consumers to know more about the product but it also has negative impact on customer supremacy. Customers are going to be manipulated by the advertisement and about what they want. For example, customers become attracted over the perception of differentiation, they believe information in the advertisement and buy the product without compare the price or quality.

Cold War Manderin Essay -- Comparative, Ngo Dinh Diem, Seth Jacobs

The book, Cold War Mandarin Ngo Dinh Diem and the Origins of America’s War in Vietnam 1950-1963, by Seth Jacobs is a comprehensive retelling of the rise and fall of Ngo Dinh Diem’s government in South Vietnam. In that retelling Jacob focuses on the major events that took place in Vietnam as well as showed how America backed a leader that did nothing to booster his nation and led America into one of the worst wars in its history. The Diem regime was a corrupt and tyrannical government that used the United States’ fears of communism to push its own goals that ultimately led to its own demise. Jacob viewed the escalation of America’s involvement in Vietnam as the following, â€Å"The nine-year â€Å"experiment† that ended when Diem died was America’s crossover point from advice and support to active cobelligerency in a Vietnamese civil war† (8). Jacob in his book is very critical of the actions that both the Americans and Diem took in the establishment of South Vietnam. As the title of the book suggests, the author claims that Diem and his actions resulted in America becoming stuck in a war that would last over a decade. Diem, who was not very well known in either the United States as well as his own nation at the time the book starts in the early 1950s, was able to perpetuate himself into a position of power through use of both his faith as well as perpetuating generalized American fears. In the first chapter of his book, Jacobs looks at Diem’s early rise to power. Diem first worked under the French where he stood as a Minister of the Interior in the Bao Dai puppet government. Where Diem hated that the French who had control over Vietnam both economically as well as politically, one thing he hated more where the Viet Minh. The Vi... ... Ngo Dinh Diem and his regime. In Diems attempts to maintain a sense of national independence and ignoring American advisors in regards to how to manage his nation placed both himself and America in a very bad situation. Jacob broke down the reasons why Diem’s policies and decisions as head of state in Vietnam ultimately led to its demise, from his totalitarian policies and misuses of American funding/support. Jacobs does not put all blame on Diem but also points out that despite information gathered from American officials in Vietnam the American government supported a government that was unpopular and full of corruption. In the end Jacob reinforces his claim that the United States and their â€Å"Diem experiment† pushed America into a shifting relationship with Vietnam that would ultimately lock the nation into a state involvement that it could not back out of.